From research to strategy: the complete workflow
The end-to-end MAPS journey — how each phase feeds the next, all the way to business-ready output.
Your first MAPS project: a step-by-step guide
From initial setup to generating insights and deliverables: everything you need to get started.
Brand Identity Framework: mission, vision, values
Jung's archetypes, tone of voice and a coherent visual identity to differentiate and build emotional connection.
Positioning Map: competitive positioning
The perceptual map to see how brands and competitors are perceived — and find the gap to occupy.
Value Proposition Canvas: product-market fit
Map customer jobs, pains and gains to design offers people actually want.
Semiotic Map: Greimas's square in marketing
Reveal the deep structures of meaning to position brands and find open semantic territories.
Customer Journey Map: touchpoints, emotions, opportunities
Visualize the customer experience at every stage to uncover pain points and moments worth improving.
Business Model Canvas: what it is and how to use it
Visualize and design your business model on a single page: the 9 blocks to map value propositions, segments, channels and revenue.
SWOT Analysis: beyond the 2×2 matrix
How to run an effective SWOT, prioritize factors and turn insights into action with the TOWS matrix.
Empathy Map: understanding the customer in depth
Beyond demographics: mapping thoughts, feelings, words and actions to design more centered experiences.
Multi-agent architecture: when a single AI isn't enough
Specialized agents that collaborate, each excellent in one domain: results superior to a single model.
RAG in marketing: what it is and why it changes everything
Retrieval of the relevant information + AI generation: precise, contextual answers, traceable to their sources.
Synthetic users: testing strategies without focus groups
Detailed personas + language models to validate messages quickly, at scale and accurately.
AI that reasons: strategy, not just text
Models that analyze the problem before answering: superior output for strategic and creative tasks.
Project knowledge base: the brain of your strategy
Turn fragmented data into accessible strategic intelligence that feeds AI, teams and tools.
Vector embeddings: search by meaning
Represent the meaning of texts for semantic search, segment clustering and recommendations.
The MAPS protocol: Monitor, Analyze, Prove, Scale
The sequential framework that avoids skipping the critical phases: gather, analyze, validate, scale only what works.
Competitive Intelligence: gathering data that matters
A rigorous method to tell signal from noise and build effective competitor monitoring.
Strategic validation: test before you invest
Test your critical hypotheses before committing budget, reducing risk and speeding up time-to-market.
Market research with AI: speed without losing depth
Competitive insights in hours instead of weeks: when to use AI, when you need a human, how to combine them.
Social Listening: hearing the market in real time
Extract strategic insights from public conversations: tell signals apart, read sentiment, anticipate trends.
Brand positioning: a 4-phase process
Turn competitive insights into a distinctive, communicable advantage, with a rigorous process.
Glossary: strategic marketing from A to Z
From brand equity to the value chain: the concepts every marketer must know to build winning strategies.
Glossary: digital and performance marketing
From A/B testing to ROAS: the metrics, concepts and tools that drive data-driven strategies.
Glossary: brand positioning and identity
From archetypes to brand architecture: the concepts that define how brands compete in consumers' minds.
Glossary: consumer insight and research
From buyer persona to touchpoint: the methods and concepts to deeply understand your customers.
Glossary: AI applied to marketing
From LLM to RAG: the concepts transforming research, strategy and content creation.