Positioning Map: competitive positioning

The perceptual map to see how brands and competitors are perceived — and find the gap to occupy.

✍️

Article coming soon

This piece is being rewritten for the new MAPS format. In the meantime, explore the other resources available.

Visualize and design your business model on a single page: the 9 blocks to map value propositions, segments, channels and revenue.

Map customer jobs, pains and gains to design offers people actually want.

How to run an effective SWOT, prioritize factors and turn insights into action with the TOWS matrix.