How it works

Getting started.

A name and a market are enough. If you already have a brief, even better.

You create a project and choose how to tell MAPS about the company: in thirty seconds, or with everything you already know. Then the research starts on its own, and in about 15-20 minutes the Monitor is full.

The choice: Quick Start or Detailed Context — The first step of every project.

Quick Start · fast

A name. A market.
MAPS finds the rest.

Type the brand and choose the market.

It’s the only required field. The research is done in that market’s language.

Add the website, if there is one.

MAPS reads it to identify the right company, even when the name is common — and analyzes it.

Check what it understood.

MAPS identifies the industry, the category and the competitive market: you correct them if needed, and add the competitors you know.

Start.

MAPS adds the competitors it finds to yours, yours first. It reads the brand’s and competitors’ websites, then the research begins.

For those who want the big picture right away, and to decide later where to dig.

Made-up data.

Detailed Context · targeted

Start from what you already know.
Upload the brief.

A brief, a research study, a presentation, the list of competitors: you drag in the files — more than one if you like, PDF, Word, Excel, text — and MAPS fills in the fields on its own. Only with what is actually in the documents; and it doesn’t touch what you’ve already written.

Upload the brief: the fields fill in automatically

The context: industry, market, website, target, competitors, objective — Target, competitors, objective of the analysis. And, if you want, the details: product, differentiators, channels, positioning. Made-up data.

What changes in the research

What you write goes into the questions MAPS asks the web and into the way it reads the answers: your competitors, the objective of the analysis, the product, the differentiators, the channels. The research looks where you look. And it doesn’t stop there: MAPS starts from the websites of the competitors you name, then Competition Focus widens the field to the ones you don’t know yet.

The brief isn’t lost

Every uploaded file also goes into the Smart Archive, with its summary and its insights: it stays in the project’s memory, and the chat and the tools use it later.

Which one to choose

Fast or targeted.

Quick Start

All you need is the name and the market

MAPS recognizes the industry

Competitors: yours, plus the ones it finds

The big picture, right away

Detailed Context

You have a brief, or already know what to look for

The brief fills in the fields

It starts from the competitors you name

The research starts from your objective

Either way, before starting MAPS shows you a summary: brand, market, profile, working language. And it warns you if something important is missing — the website, for example.

The project profile

You say what market it is.
MAPS changes the research.

You start from Consumer. The other profiles add on and combine: the same project can be B2B and startup, or a chain of venues in its launch phase.

Consumer

The starting point if you sell to people — including through stores and retail distribution: MAPS reads who buys and why, the channels and the retail banners, how the category communicates, what people say.

B2B

If you sell to other businesses: MAPS looks for business customers and decision-makers, direct sales channels and distributors, the conversations among industry players and professionals.

Startup

The research starts from your documents — the pitch deck, the product — and looks at the arena and the potential customers, not at a web presence that doesn’t exist yet. MAPS checks what you claim and flags what still needs to be verified.

Retail & Hospitality

If you’re a retail banner or sell hospitality: your sector’s indicators, and as competitors the other banners or venues in the same catchment area.

No favorite industry

Pasta and karaoke.
Tailoring and consulting. In the same workspace.

Each project has its own profile, its own language, its own market. Folders keep them in order; brands followed in several countries have their own regional view.

Brands followed in several countries, with the regional view — The same brands, followed in several countries.

The projects in a workspace: different categories and profiles — A real workspace. Brand names replaced with made-up names.

And then

When you come back, the Monitor is full.

Competitors, customers, channels, communication, conversations, news: one module for every question about the market.

Monitor →

Bring us a real market.

A name, a market — or your brief. We’ll start from there.