A few days
for a market they’ve known for years.
MAPS starts from brand, category and market, and from what the client already has: documents, presentations, research, data. From there, the first picture — competitors, prices, customers, channels, conversations, signals. You start straight from the interesting questions.
You’re the one who decides
what matters.
MAPS connects the pieces, builds frameworks, brings out tensions and open spaces, generates alternatives. Then you put your thesis to the test with synthetic users or with the buying committee, and a debate among several experts looks for where it might break.
Better that you find the objection before the person across the table does.
Without a team
behind you.
Presentations, maps, plans: the materials come from the same context where you did the analysis, in the Presentation Lab. You don’t rebuild the reasoning a second time.
One
for every client.
What you’ve read, what the client gave you, the hypotheses you discarded, the decisions, the materials you delivered: it stays in the project, separate from your other clients, and you query it when you need it. When the client comes back six months later, the new engagement starts where the last one ended.
Why this segment, this positioning, this route: sources, analyses and alternatives stay together. The recommendation is yours, but it doesn’t rest on your word alone.
The research from two years ago, the previous consultant’s analysis, the CRM, the board presentation: in the same reasoning as the market research.
If you work in Claude or ChatGPT, with MCP you can query your clients’ knowledge from there too.
A consumer client, a B2B one, one across several countries: each market is studied in its own language, and you read it in yours.
From the client
to the delivery.
Market and competitors · Customers and channels · Conversations · News
Research · Documents · Data · CRM
Strategy and positioning · Frameworks · Scenarios · The Canvas
Concepts · Messages · Synthetic Users · Buying Committee
Presentations · Studios · Materials
Separate projects · Knowledge base · MCP
The questions
we get asked.
Is it different from using ChatGPT or Claude?
Yes: a chat starts from what you tell it in that moment; MAPS builds a persistent context for each client. And with MCP you can reach it from ChatGPT or Claude too.
Does the work stay mine?
Yes: MAPS proposes, compares, produces first drafts. You choose what you think, what you recommend and what carries your name.
Can I handle many clients without mixing up information?
Yes: each client has its own project, with separate knowledge, documents and history.
Can I work with clients abroad?
Yes: the project works in Italian or in English, each market is studied in its own language, and content for a country comes out in that country’s language.