What defines
the market MAPS has to understand.
To a person or to a company; directly, or through distributors and retailers. Who decides, why they buy, and what can stop the purchase all change.
A brand, a chain of stores, a hotel, a restaurant or bar. The competitors, the metrics that matter and the questions to answer all change.
A company with years of data and customers, or a startup that still has to prove the market exists.
One country, or ten. MAPS searches in the market’s language and separates what holds everywhere from what changes.
The dimensions combine: a components manufacturer selling in France and Germany is B2B and international; a SaaS startup is startup and B2B; a chain of restaurants in its launch phase is hospitality and startup. You don’t have to fit into a box: MAPS has to understand the market you’re really in.
Five markets,
one method.
The market changes.
The underlying work doesn’t.
Whatever the industry, MAPS always does four things: understand what is happening, decide where to move, test before spending, produce what you need to act. All in the same project.
That way the analysis doesn’t end up in a document, the decision doesn’t lose its reasons, and what you produce afterward still knows where it started.