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All 98 pages of the site, in menu order. Plus the articles in
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Home
Who it’s for
The work changes. The context isn’t lost.
Agencies
More strategy for every client, without multiplying the hours
Companies
More marketing capacity, without growing the team
Consultants
More depth for every client, under your name
Startups
Build, test, change course
Your market
Every market changes the questions
B2B
From the market to the deal
Consumer
From the consumer to the shelf
Retail
When your product is a store
Hospitality
When your product is an experience
International
The same brand. Different markets.
What you can do with MAPS
From the market to work that’s ready to use
Getting started
Quick Start or your brief: a project in minutes
Monitor
Understand the market: the modules and what you get
Competitive Intelligence
Eight market reports, the chat, web research
Social Listening
The market in its own voice, in any language
Site Analysis
Your website and your competitors’, side by side
Communication Focus
How the category communicates, and each brand
Competition Focus
Competitor by competitor, all the way to the response
Consumer Focus
Who buys, why, and where
Distribution Focus
Where it sells, and how to get in
Smart Archive
Your research, in the project’s memory
News
What happened, and what it means for you
Investor Focus
Startups only: who invests in your arena
Analyze
Decide the strategy: the tools and what you get
Market and Competition Analysis
The market, the arenas, the SWOT, three futures
Brand Strategy and Positioning
Who you are, why you, and what happens if you change
Consumer Insight & Journey
How buyers buy, channel by channel
Product, Price and Launch
From the idea to the campaign, one step at a time
Scanner Data Analyzer
Your Nielsen data, read and queried in plain words
Media Planner
The category’s media spend, and your plan
Web Investment
From spend to customer, and why it changed
CRM Clustering
Who your customers really are, and what to do with each
Pivot Lab
Startups only: who to be, and for whom
Prove
Test it before the market does
Synthetic Users
People to interview, built on your market
Buying Committee
The complex sale, rehearsed before the meeting
Scale
Take it out: create, plan, decide
Idea Lab
Ideas, with a method and with your data
Campaign Lab
Eight methodologies to reach the concept
Archetypes
Nine archetypes, a tailored mix
Benefit Laddering
From attribute to identity
Cultural Tension
Taking a stand, with judgement
Jobs to Be Done
The job the customer wants done
Semiotics
The category’s codes, and the free ones
Insight-Led
An unspoken truth
Cross-Industry
The solution comes from another industry
Scenario Planning
Campaigns for more than one future
Prototype
Mockups and a simulated campaign, before you decide
Quick Prototype
From your idea to the brief and the mockups
Budget · Annual plan
The marketing budget, reasoned with AI
Strategic Memory
Decisions with their reasons, OKR plans
AI Strategies
All the research, in one strategy
Dashboard
Your market on one page: score, lenses, views
Presentations
Give a topic: MAPS builds the deck
Campaign
The project’s campaigns: artefacts, calendar, budget
Studio
One engine, many outputs: content, put to the test
Investor Pitch Deck
Startups only: the investor deck, from the project’s data
ABM & Sales Studio
B2B only: account-based sales strategy, eight methods
Brand & Visual Studio
Brand Kit, reference style, consistency lens
Key Visual Studio
The campaign’s manifesto image, across all media
SEO/GEO & Content Studio
Get found on Google, get cited by AI assistants
Social Studio
Instagram, Facebook and LinkedIn: one idea, one post per channel
Email Studio
Newsletters, email campaigns and automations: from brief to HTML
Video Studio
Reels, TikTok, YouTube: from script to master
Web Studio
Sites, landing pages and blogs: from brief to a clickable concept
Strategic Canvas
The table where strategy takes shape
Create
From the material on the table to finished work
Notes
A second brain, inside the project
Pro Mode
Flows, lenses and Idea Lab on your selection
Collaboration
Live with the team, guests and comments
Area Canvas
Many markets, one table
International
One brand, many markets. One view.
Native regional research
The area, studied as a single market
Synthesis from areas
Comparing countries, from the data they already have
Area Analyze
Regional SWOT, gaps, scenarios, what to transfer
Quick Overview and Big Country
From a first look to the established market
Area reports, playbooks and chat
From regional research to the meeting
Workspace
The brain and the hands of all the work
Strategist
One chat across all clients, without mixing them up
Archive and Sources
The workspace’s memory, searchable
Styles
Your style DNA, in every project
Work and Reports
Everyone’s work, under control
MCP
Your market data, inside Claude and ChatGPT
AI Chat
The project answers: charts, strategy, sources
More
How we work
Sources, data, trust
Comparisons
Honest pages
MAPS and AI chats
Why asking an AI chat isn’t enough
MAPS and the tool stack
One place for market, decisions and work
MAPS and market research
A snapshot, or knowledge that keeps updating
About us
Built by marketing professionals
Pricing
We are looking for beta testers
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A demo on your case, or the beta
Contact
A demo, or a question
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Resources
Guides, methods and glossaries
