What the market thinks,
and where it says it.
Sentiment with its explanation, the sample platform by platform — in Japan, forums carry the most weight — and the points that matter, with their numbers.
The real words,
in the language they were written in.
Each theme has its weight, its tone and the quotes behind it: the original text, the translation, the platform and the link to the source.
Select. Right-click.
Translate.
Any text, in any language: select it, right-click, and read it in the language you use MAPS in. The research stays in the market’s language; you read in yours.
People’s questions.
And the brands they name.
The questions that keep coming up in conversations, with how often they appear; the brands mentioned, with their sentiment.
What people search for on Google.
In Japanese, translated.
The most frequent searches, the rising ones, the seasonal patterns: every keyword in the market’s language, with the translation alongside, and a reading of what they mean.
Who speaks to the category,
and whether they fit the brand.
Where people get their information, what the industry’s creators talk about and which topics are growing. Then, for the creator you’re interested in, verified data and a reasoned measure of how well they fit the brand.
A low score isn’t a “no”: the reasoning tells you what that creator can still be useful for.
The Social Insights Expert.
A chat that knows the project’s conversations, sentiment, Google searches and creators. Start from the suggested questions, and choose what it reasons on: Social only, Social plus Competitive Intelligence, or all of Monitor.
Industry Listening.
A different world, a different marketplace.
When the customer is a business, MAPS listens mainly to practitioners, professional forums and the trade press — and to the channels businesses actually use: LinkedIn, and also Instagram or other social networks when they’re part of how they communicate.
The example below is MAPS’s own project: the conversations about AI for marketing. The platforms are no longer TikTok and Facebook but Reddit, X, forums and news; and the talk is about integration, costs, return on investment.
