Three practitioners
from the other side of the table.
We have sold, built and run the work that MAPS helps do today: strategy, marketing, the transformation of companies and brands, in Italy and around the world.
Carlo Marsano
Nineteen years at PwC as Associate Partner, leading transformation programs for Telecom Italia, Vodafone and Mediaset. Then CEO and board member of Malò Spa. He owns the commercial model and operational discipline.
Gavino G. Marras
Twenty years of executive leadership at Danone, Mars, Nike, Angelini and Reckitt Benckiser. Experience as GM and board member at major Italian companies; for the last six years, CEO and business designer of a boutique board advisory firm, on major national and international projects. Business design and AI strategy: he designed the platform — the Graph RAG core, the agentic layer, the MCP surface.
Emanuela Pignataro
Twenty-five years of international marketing leadership at Microsoft, Condé Nast, Yoox, Canali and Reda Group. As CEO of Lanieri she helped build Tailoor, the SaaS product born from that business. She helped give the tool a concrete marketing vision.
Made by people who do marketing,
for people who do marketing.
MAPS is the evolution of our experience: the method we used to read markets, choose strategies and take brands to market, turned into a tool anyone on a team can use.
That’s why it follows the way work really gets done — Monitor, Analyze, Prove, Scale — and always leaves the final word to the person who decides.
People and AI,
together.
The method, the product choices and the architecture are ours. We wrote much of the software together with Claude, Anthropic’s AI: we decided what to build and why, checked every step, and corrected course when needed; Claude wrote the code with us, day after day.
The result, in just over eight months since the first commit in January 2026: more than 4,000 versions of the code, over 750,000 lines, 880 internal services, the app in two languages, an MCP server with 39 tools. The software was written by one of us, together with Claude; then all three of us put it to the test for a long time, on real projects and in markets we know well — and that’s how it got better. A few years ago a product like this would have needed an entire development team; today one person who knows what to build, with AI alongside, can do it.
The ontology MAPS uses to organize marketing and communication knowledge was born the same way, as a joint effort. We say so because it’s true, and because it’s the same way of working we propose to you: AI does the work, people decide.