Two ways to put it to the test.
One for those who buy, one for those who decide.
Synthetic Users
Synthetic people built on the project’s data and your CRM. You interview them, show them images, PDFs, websites; you put them in a focus group; and every MAPS tool can be tested with them, with a score.
Inside Synthetic Users →Buying Committee
The complex sale, simulated: the client’s decision-makers with their roles, goals, the things they don’t say, their culture. You go into the meeting, send a proposal, or watch a simulated salesperson. For startups, the same table becomes an investor committee.
Inside the Buying Committee →Your people.
And every test you’ve run.
On the left, the project’s groups of people, with where they come from — the brand, the segments, the CRM, a niche. On the right, the test history: every concept, post, page and plan tested, with its score.
Not just in Prove.
Wherever you work.
“Test with Users” is built into the Analyze tools — identity, value proposition, positioning, journey, product, price, campaigns — and into the production Studios, from posts to emails to pages. You make something, and you test it right there.
Strategy
Brand Identity, Value Proposition, Positioning, maps, journey, semiotic square.
Product and launch
Product Canvas, Feature Matrix, Pricing, Go-to-Market, Marketing Mix, Campaign Planner.
Ideas and campaigns
Idea Lab, Campaign Lab, the concepts and how they develop.
Production
Social posts, emails, pages, storyboards, key visuals: “Test with S.user” before you publish.