MAPS Intelligence
Monitor/Analyze/Prove/Scale

Outthink. Outgrow.
Outperform.

More marketing capacity.
Less complexity.

MAPS reads the market, builds the strategy with you, puts ideas to the test and produces the materials.
All in the same project. All with the same context.

How it works

All you need to start is three things: brand, category, market. In about twenty minutes you already have a first picture of the market in front of you.

Every market changes the questions.
MAPS changes with them.

B2B or consumer, a brand or a retail chain, a long-established company or a startup: MAPS understands how you sell and changes its sources, competitors and tools accordingly. And it works in every country.

The method stays. The market doesn’t.

The strategic capacity of a large team.
For any team.

Small team

A company, an independent agency, a consultant, a startup: MAPS is worth the work of a strategy team they couldn’t afford on their own.

Large team

More thinking and more strategy in every project, at the same pace as today.

Team size no longer decides what you can do.

A lot inside.
Little to learn.

MAPS is powerful because it does many things together. It’s easy because it doesn’t ask you to know how it does them.

  • You don’t have to write prompts.
  • You don’t have to choose AI models.
  • You don’t have to work out which tool to use first.

You tell MAPS what you want to achieve. MAPS takes you to the work to be done.

Three pieces of information to get started.
One question when you want to go deeper.
A guided path when you don’t know where to start.

The complexity stays underneath. The work stays up front.

Depth

Power, when you need it.

Inside a project, you can:

01
Read the market

Analyze competitors one by one, customers and segments, distribution, social down to the single post, influencers, websites, advertising and news.

02
Build the strategy

Use 59 professional tools and 6 different strategic lenses to test a decision from several points of view.

03
Test before you spend

Interview synthetic users, run focus groups, compare alternatives and score content on 8 dimensions.

04
Create

Go from strategy to campaign idea with 8 creative methods and produce the materials in the 9 MAPS Studios.

05
Work across markets

Study each country in its own language and adapt the work to the local culture, instead of just translating it.

06
Get found by AI assistants

Know how often your brand shows up when people ask ChatGPT, Claude, Gemini or Perplexity, and what to do to show up more.

Customer segments1 / 3
Consumer Focus: buyer segments with demographic, psychographic and behavioral data
Semiotic square: the category’s territories of meaning
Social Listening: sentiment, platforms and search trends

And you don’t have to use everything. Use what you need, when you need it.

Not a report.
A decision to make.

MAPS doesn’t gather information just to leave you reading it. It turns it into things you can act on.

Every analysis has to move the work one step forward.

01A map of your competitors.
02A positioning space to claim.
03A customer segment to grow.
04A message to drop.
05A concept to take forward.
06A campaign ready to develop.
Everything connects

The project gets richer as you work.

MAPS doesn’t start from scratch with every question.

MarketStrategyTestingContentDecisions
What you discover about the market feeds the strategy.The strategy feeds the tests.The tests feed the content.The decisions stay in the project.And every new piece of information adds to what came before, with the date it was true.

Context doesn’t get lost. It builds up.

That’s the difference between using lots of separate tools and building knowledge.

And then there’s the data
you already have.

CRMOrdersResearchPresentationsDocumentsAd spend

MAPS brings this data into the work too.

It can group customers by how they actually buy, spot high-value or at-risk groups, surface cross-selling opportunities and turn the documents you already have into knowledge you can query.

So the market MAPS observes outside meets what you already know inside the company.

Your customers’ data stays protected, stays in your project and doesn’t train any model.
The judgment stays yours

The platform proposes.
You decide.

MAPS multiplies your capacity for research, analysis and production. It doesn’t replace judgment.

It shows you the sources.
It keeps track of what was decided.
It lets you trace back the reasoning behind a conclusion.

And it gives you a place to think, together too: a Canvas where you build the strategy with your team, or with an invited client.

And when you work with an agency, it doesn’t replace the agency: it hands it a better starting point.

A documented market.
A defined target.
A positioning that’s been discussed.
A brief that doesn’t start from a blank page.

MAPS does more of the work. The decision stays yours.

Built by marketing professionals,
for people who do marketing.

MAPS comes from three backgrounds: consulting and business transformation, leading major brands, international and digital marketing.

It’s the method we’ve used for years, built into a platform.

About us →
01
Consulting and business transformation
02
Leading major brands
03
International and digital marketing

It starts with a real project.

You don’t need to learn MAPS before using it. Bring a brand. A category. A market. We start building from there.

Bring us the most complicated project you have.