MAPS Intelligence
Monitor/Analyze/Prove/Scale

Outthink. Outgrow. Outperform.

Knowledge that grows.
A system that puts it to work.

MAPS turns market, data and brand knowledge into a living, shared intelligence. Research, analysis, strategy, validation, campaigns, content and approvals all work on the same context — from insight to execution.

The problem

Marketing is still built on broken handoffs.

Research Strategy Creativity Content Approvals

Research in one tool, strategy in a deck, creativity in another environment, reviews over email. At every handoff, knowledge is lost.

The reversal

The value is in the handoffs.

The advantage emerges when analysis becomes strategy without losing context, strategy becomes a campaign without losing coherence, the campaign becomes content without losing its reason.

Analysis
Strategy
Campaign
Content

MAPS preserves knowledge, intent and decisions across the entire process.

Everything knows the same thing.

No module works in the dark. Every tool reads — and returns — to the same living project context.

Strategy Chat

knows the research, the insights and the decisions made.

Strategic Canvas

knows the market, competitors and positioning.

Synthetic users

know personas, cultural context and category.

Campaign

knows the strategy to execute.

The Studios

know the brand's voice, identity and rules.

Every output is born from the same living context.

Not another AI tool

A living marketing intelligence.

MAPS knows your real market — web, social, competitors, documents, briefs, research, proprietary data and brand guidelines. The native research goes out to find them, the Graph RAG links them into a per-client knowledge base. The same knowledge powers intelligence, strategy, creativity and execution — never re-transferring the context.

Ingests
the real market
Native research
web · social · competitor · SEO · trends
Client materials
brief · brand book · PDF · proprietary data
The living core
Graph RAG
per-client knowledge base
pgvector + LLM reasoning
grows with every project
Generates
the complete flow
Strategy
Creativity
Content
Approvals
MCP · acquires and exposes knowledge
Every module draws from and returns to the same core
The living core
Graph RAG
per-client knowledge
that grows with every project
+ inside the engine
Competitive Intelligence
the competitive field
Social Listening
the market live
SEO / GEO
research & AI-ready
Strategy Chat
reasons over your data
Synthetic Users
validate before you spend
Budget Simulator
spend where it works
Campaign
operational orchestration
Social Studio
brand-aware posts
Content Studio
SEO/GEO articles
Brand Kit
voice & identity
Idea Lab
15 creative methods
Presentations
data-grounded decks

Everything starts from the same knowledge. Everything helps to expand it.

Inside the engine
Why the core is hard to replicate.
Per-client knowledge base
Every piece of data — research, document, analysis, produced content — is linked into a graph and vectorized. Knowledge accumulates instead of dying in slides.
Graph RAG
Graph + vector retrieval: answers and artifacts grounded on the client's real data, with relationships between entities — not just keyword search — and always cited.
Active native research
MAPS goes out to find the market with its engines (web · social · competitor · SEO/SEM · trends), then absorbs the client's materials (PDF · DOCX · brand book · xlsx · proprietary data).
Grounded reasoning
Frontier reasoning models generate deep artifacts, cited and on-brand, with selectable source exclusions.
Multilingual
Queries run in the market's language — IT brand → IT query — for better results.
Openness via MCP
Bidirectional, and already operational. In → BrightData brings social data and brand styles into the core. Out → you call MAPS intelligence from other AI flows, e.g. Claude.
Under the hood: pgvector · frontier reasoning models (GPT-OSS-120B, Claude Opus/Sonnet, OpenAI embeddings) · selectable source exclusions · bidirectional MCP.
Market-agnostic

It works in your market. Whatever it is.

FMCG, fashion & luxury, beauty, food & beverage, retail, automotive, pharma, tech… any market B2B2C. The native research goes out to find relevant information — in each country's language — on what really matters: trade, consumers, competitors, communication and market innovations.

FMCG Fashion & Luxury Beauty Food & Beverage Retail Automotive Pharma & Health Tech Travel & Hospitality + yours
Communication

Message territories, media mix, tone of voice, testimonials and campaign evolution. Social listening.

Consumers

Personas, journey, sentiment, cultural tensions and emerging signals from the real market. Forums and comments.

Competitors

Positioning, portfolio, pricing and strategic moves — own and competitor.

Trade & distribution

Retailers, channels, market shares, pricing and dynamics across the entire supply chain.

Market innovations

Launches, new formats, patents and signals that anticipate the market — own and competitor.

Monitor · Analyze · Prove · Scale

A single knowledge. A continuous workflow.

Monitor
Understand the market.

Real-time web research, competitive intelligence, social listening, trends and emerging signals.

Analyze
Turn data into insight.

SWOT, positioning, value proposition, personas, customer journey, opportunities.

Prove
Build and validate.

Strategic Canvas, knowledge graph, strategic flows, critical lenses, synthetic users.

Scale
Produce and take to market.

Campaigns, content, Studios, presentations, reviews, approvals, export.

Every stage reads and updates the same living project context.

Module 01/M·A·P·S

Monitor

Continuously observe market, competition and cultural signals. Knowledge updates itself, day after day.

Dashboard · Strategic synthesis

All your market intelligence,
in a single read.

Every module — Monitor, Analyze, Prove, Scale — feeds a single synthetic read of the brand's market position. An overall score, four lenses, the key numbers and eight vertical views: from market to AI visibility. The synthesis you bring to the board, grounded on real data.

Paths Monitor Analyze Prove Scale Dashboard Presentations Campaign Studio
MAPS · Market Intelligence
Dashboard
MMeridia · formal menswear, tailoring and apparel · Italy · upd. 2026-06
↻ Regenerate▤ Download PDF
68
credible / strong
Solid, growing position, organic leader but challenger in visibility.

Grows double-digit and dominates organic traffic, but remains a challenger in prestige and nearly invisible in AI assistant answers.

The four lenses
Market70
Positioning72
Competition62
Momentum70
€ 154,6 M
2024 revenue · +5.6% YoY
€ 13,76 M
Net income · margin ~8.9%
27.903
SEO visits/month · 1st in the set
295K
IG followers · eng. 1.99%
190
Boutiques · 100+ countries
5%
AI SoV on ChatGPT · 0% source
01
Market
70
Favorable in premium, challenged by casualization

Menswear declines (-3.6%) but premium fashion grows over +10%: the brand sits exactly in the growing band.

03
Competition
62
Wins on Google, loses on the new surfaces

1st for organic traffic among peers, but nearly absent from AI assistant answers, where a minor competitor dominates.

Eight vertical views
01 · Market 02 · Positioning 03 · Competition 04 · Momentum 05 · Consumer 06 · Communication 07 · Distribution 08 · Digital visibility
One score, four lenses

Market, positioning, competition and momentum at a glance — with the synthetic verdict.

Eight vertical views

From market to AI visibility: each view drills into detail with numbers, gaps and what to move.

Fed by every module

Monitor, Analyze, Prove and Scale converge here: the synthesis updates with the project's knowledge.

Board-ready

Regenerate with a click, export to PDF: numbers verbatim from real data, not invented estimates.

Strategic layer · Multicountry

Research doesn't stop at one country. It covers the world.

MAPS structures markets into a hierarchy — Companies → macro-areas → regions → countries — and aggregates them as lenses over country projects. Native research runs in each market's language; on top, a regional layer that compares and judges countries against one another. From Europe to Asia to Africa, a single strategic judgment.

Aggregate view
Worldwide
strategic judgment
cross-market
Western Europe
Northern Europe
East Asia
West Asia
Africa
Southern Europe
FR
DE
UK
SE
NO
DK
CN
JP
KR
TR
AE
SA
EG
ZA
NG
GR
IT
ES

Companies → macro-areas → regions → countries · aggregated as lenses over country projects. Each country is either a Big Country or joins a regional cluster.

Build your aggregate.
Aggregates are dynamic: every agency composes them the way the client wants.
Arena aggregate DE + FR + UK + IT 4 countries · 1 lens
Regional native research

Arena competitive intelligence, competition focus, cross-country consumer and distribution, macro & regulatory — active, in each country's language.

Synthesis from the countries

Market context, trend radar, consumer convergence, comparative pricing · communication · distribution, innovation lead-lag.

Regional Analyze

Regional SWOT, Strategic Gap Matrix, scenario planning, best-practice transfer, performance ranking, market cohorts.

Area AI Chat

Reason across multiple markets together.

Not one country at a time: a chat that thinks at the area level. It compares markets, finds convergences, and cites which country each piece of evidence comes from. Cross-country strategic reasoning with rich data — not trivial, but native.

Active regional research Per-country citations Comparative judgment
Area AI Chat · Canali
Scope: 1 area✓ Regional research
What positioning convergences are there across the area's markets?
Positioning convergences across the area's markets
Consolidated omnichannel & D2C growth
Germany · click-&-collect and remote consultation as core premium services.
France · strategic e-commerce, widespread omnichannel (3D configurators).
Spain · +7.5% physical retail, +4.5% digital.
United Kingdom · online accelerating (CAGR 5.32%) + in-boutique fitting.
source · DE · FR · ES · UK · R2
Shift toward smart-casual / soft tailoring
Germany · growing demand for blazers, fine knitwear and smart-casual pieces.
United Kingdom · from rigid tailoring to soft and tech-tailoring.
source · DE · UK · R3
Ask a question about the area…

Illustrative reconstruction · every piece of evidence is cited from its country of origin.

Module 02/M·A·P·S

Analyze

Turn data into strategy. Analytical layers, competitive canvas, simulations and scenarios you can actually decide on.

Analyze · the strategic layer

38 tools. One single knowledge.

Not a list of tools: a connected system. Every tool generates a deep artifact, cited and on-brand, reads from and returns to the same base  and exports to the Canvas.

Guided paths

Start from a goal, not a tool.

Tell MAPS what you want to achieve: it builds the right path across the tools, phase by phase.

e.g. launch a new product in Luxury menswear and tailoring…
Build your path →
Path · New product launch · 12 tools · 4 phases
MMonitor
Competitive Intelligence
Social Listening
Trend Forecasting
AAnalyze
Market Analysis
Product Canvas
Pricing Strategy
Positioning Map
PProve
Synthetic Users
Strategic Canvas
SScale
Key Visual Studio
Content Studio
Campaign

The catalog, by family.

Market & competition analysis
Competitive Intelligence Market Analysis SWOT Generator Trend Forecasting +6 more
Brand & positioning
Brand Identity Value Proposition Positioning Map Semiotic Map +7 more
Consumer & journey
Buyer Personas Consumer Journey Map Empathy Map Consumer Focus +4 more
Monitoring & research
Social Listening Site Analysis Category Intelligence Market Dashboard +5 more
Vertical focuses
Competition Focus Consumer Focus Distribution Focus Communication Focus
SEO · SEM · GEO
SEO Intelligence Keyword Research Site Audit GEO +2 more

Every artifact is born from the same knowledge — and returns to it. The more you work, the more the system knows.

The system stays alive · five capabilities

Intelligence doesn't expire. It works.

News arrives live. Real customers become Synthetic Users. On Crea, strategy becomes content. The whole agency becomes a queryable memory. The team's work reads itself. Not a report to file away: a system that keeps working for you.

News · living monitoring

Knowledge that never goes stale.

MAPS is a living temporal layer that keeps your knowledge base current, day after day.

1
Always-fresh feed
An agentic layer gathers brand and market news from Google News and news APIs, deduplicated into a continuous stream.
2
So What briefing
Claude reads the archive and writes a dated synthesis framed on your brand: never overwritten, citable in RAG chat.
3
What changed
At the top of every report, the story of the delta since the last time you looked.
Livededuplicated
Google News2h
New entrant in the premium segment
news API5h
Competitor revises its pricing
Google News1d
Spike in sustainability conversations
So WhatAug 5
What changed
The market is shifting to perceived value, not price.
Own the territory before the new entrant does.
citable in chatdaily · email
Live feed and dated So What
CRM Clustering · from data to strategy

You know who buys. Now, who they are.

Upload your real customer list. MAPS turns it into behavioral segments, interviewable Synthetic Users and action plans — without ever exposing an email.

1
Real segments
Clustering reads value, frequency and recency and finds the groups on its own: 10,100 contacts become 7 named clusters, each with its real reference customer.
2
Strategic read
NPS, surveys, qualitative research and MAPS market data merge into one AI-authored read, versioned.
3
Ready to interview
Every cluster becomes a deep Synthetic User: question it 1:1 and ship actions anchored to its real signals.
10,100
contacts
7
clusters
6,783
active · 90d
€ 8,932
avg LTV
🛡️pseudonymized
•••••@••••• · a1f9c2…
•••••@••••• · 7b3e0d…
Loyal high-spender · 23.3%
Occasional mid-spender · 17.6%
Traditional occasional · 17.1%
NPSSurveyResearchMAPS DataStrategic read · AI
👤
Alessandro D.
from · Loyal high-spender
Archetype · The GuideInterview 1:1
From raw CRM to living segments
Crea · one single canvas

Think it, make it. One surface.

A conversational canvas where strategy and finished content take shape side by side. Ask MAPS: every answer is grounded in your data and stays a living artifact, to grow from.

1
Grounded in your data
SWOT, Value Proposition Canvas, positioning map, JTBD and tensions: every tool reasons over the project's knowledge graph, never in a vacuum.
2
Selection is the input
Pick an artifact and the next tool builds on it: lineage arrows and next moves suggested by what's on the board.
3
From insight to artifact
Posts, pages, Reels and visual prototypes come to life on the canvas and get edited in-place, just by talking to MAPS.
Ask MAPS…
SWOT
Positioning
Next moves
Social post
Reel
selection = inputDEFRUKIT
National · International
Analysis and content on one canvas
Agency layer · queryable memory

The whole agency. One question.

Every deck, report and piece of research, for every client, lands in one archive — by upload or Google Drive — and becomes queryable. “For client X, what campaign did we run in 2024?” It finds it.

1
Three-level scope
Query the whole agency, the clients you pick or a single project: same chat, three depths.
2
It all comes in, from Drive
Connect Google Drive and every presentation becomes searchable: MAPS reads the decks and even pulls the visual copy inside them.
3
Trends across clients
Which positionings and opportunities recur across your clients: the cross-client read only your agency can make.
Whole agencyPick clientsOne project
18 projects · 12 clients
Cross-client opportunities
5 growth drivers across food, pet care, fashion and snack.
FoodPet careFashionSnack
Agency archiveImport from Drive
Decks15
Reports9
Research12
Query the whole agency
Work layer · the agency that ships

A board that reads itself.

All the team's work, by client, person and Studio. And a copilot that reads the board and tells you where the flow is stuck — before you even notice.

1
One board, three views
140 tasks, 18 clients: grouped by client, by person or by Studio, across board, calendar and table.
2
The copilot reads the load
"Work status" sees who's overloaded, what's unassigned and the longest queue — and suggests the reassignments to unblock the flow.
3
Native to production
Every task is tied to a Studio and a client: not a generic to-do, but the real work MAPS already produces.
By clientBy personBy Studio
To do109
Script
Social
In progress29
Email
Done2
Social
Work status
1 person overloaded, 120 tasks unassigned. Redistribute 4 tasks to unblock the flow.
overloadedhas capacity
Work status · the board's copilot
Strategic Canvas · Zettelkasten

Where knowledge becomes navigable.

One space, many lenses on the same knowledge. The Graph RAG becomes explorable — nodes, entities and artifacts linked together — AI works on it alongside you and generates artifacts directly on the canvas. As a team, with versions and export.

Strategic Canvas Strategic Flows Idea Lab Collaboration · Versions 10 · PDF
Formalwear
Made in Italy
F-C hybridization
Millennials
Sustainability
Luxury
Gen Z
Quiet luxury
E-commerce
Premium
Digital
Zegna
Armani
Innovation
Heritage
Made-to-measure
Menswear
Comfort
Tailoring
The whole graph · 3,743 entities
Brand Competitor Segments Canali Context Phenomena
Product innovation and sustainability
Demand for formal-casual hybrid garments
Demand grows with technical fabrics and separable jackets
Smart-Casual Suit with removable elements
Position comfort as an evolution of heritage
Launch of a recycled made-to-measure premium line
Rental / up-cycling in formalwear on the rise
Need for garments with contemporary details
Generate a strategic note from the «Innovation» cluster.
Note created from the cluster nodes, cited and linked on the canvas. ✓ artifact added
Position comfort as an evolution of heritage

Communicate comfort tailoring as an evolution of heritage, with the «luxury in motion» claim to combine comfort and prestige.

Canvas selection · Analysis
↗ Go to the note
Semiotic Lens · Cultural codes
Classic masculinity
DOMINANT

Tailoring icons, «gentleman» tone: opportunity to capitalize on a deep-rooted heritage.

Made in Italy craftsmanship
DOMINANT

Made-to-measure, hidden details: differentiate on authenticity and perceived quality.

Sustainability & upcycling
EMERGING

Recycled fabrics, traceability: attract eco-conscious consumers and justify the premium.

Semiotic Lens · Cultural tensions
Quiet luxury vs ostentation
FAVORABLE

Reinforce hidden details and the absence of logos to differentiate from the overt.

Tailoring heritage vs digital innovation
AMBIVALENT

Integrate the 3D configurator while keeping the craftsmanship narrative.

Customization vs standardization
FAVORABLE

Position «Me by Canali» as a bridge between made-to-measure and the speed of ready-wear.

Navigable Knowledge Graph Note System · MOC Strategic Flows Lens (semiotic · competitive) Idea Lab RAG Chat that generates artifacts Team collaboration Versions · PNG/PDF export

The same knowledge, seen as a graph, as notes or queried by AI — always connected.

Strategy Chat

Reason with your data. Don't write prompts.

Every answer works on the living context of the project: research, competitive intelligence, listening, personas, canvas and decisions already made. With sources. With continuity. With a proposal for the next move.

Cited answers Multi-agent Selectable source exclusions
← Go backCanali
What trends emerge from the competitive analysis?
Market growth trends
IT menswear market 2024: €11.4B Competition Focus
Premium segment +10% in an overall weak market Trend Forecasting
Formal-casual hybridization: erodes traditional office suits Innovation Trends
Global CAGR of men's formalwear +5,2% through 2035 Competition Focus
Second-hand fashion +15-20% by 2026, especially blazers and mid-to-high outerwear Consumer Insights
Ask a question about the project data…
Strategy Guide Fast Sources: MAPS Multi-Agent

Reconstruction for illustrative purposes · every data point is cited from its MAPS source.

Budget Simulator · Strategic planning

The budget becomes a living simulation.

Import the client's file — even heterogeneous and multi-header — and MAPS builds a macro→micro plan, month by month. From there you simulate what-if scenarios, compare allocations, track spend and generate dual-lens reports. And the chat is a real support: it edits scenarios, defines details, digs deeper — always anchored to the project's real numbers.

1
Smart import
Client file → Plan
2
Macro→micro plan
Monthly distribution
3
Scenarios & tracking
Simulate, compare, report
Budget Simulator2026 ▾
Meridia · annual planning — powered by project context
✳ Discuss with MAPS Plan 2027 ↓ Export
Plan
Report
Scenarios
Scenario · AI GENERATEDbudget 2026
✎ Edit
Scenario moves
  • Cut Print/OOH from €3,630,000 to €2,900,000 (−20%) and reinvest €730,000 into digital, since OOH proves untrackable and not owned by the brand.
  • Raise CRM from €156,000 to €300,000 to enable email marketing and omnichannel retention in support of the owned e-commerce.
  • Move €150,000 from Miscellaneous to Sponsoring/Events to strengthen premium channels aligned with Channel Fit and reduce untracked dispersion.
  • Keep the increases that make strategic sense. Constraint: keep total spending at €7,130,466.
Line item
Plan
Scenario
Δ
Digital
€939.135
€1.669.138
+€730k
Miscellaneous
€252.450
€102.452
−€150k
Sponsoring
€715.000
€865.000
+€150k
Web/Content Mktg
€663.861
€663.861
CRM
€156.000
€300.000
+€144k
Trade Marketing
€780.000
€780.000
Print/OOH
€3.630.000
€2.750.016
−€880k
TOTAL
€7.136.446
€7.130.467
−€6k
Discuss this scenario with MAPSgrounded

Ask for a deep dive, a rewrite or a what-if — MAPS answers on the project's numbers and intel. You bring rewrites into the scenario with «Apply» (creates a new version).

Dig deeper into the main risks Where can I free up budget without compromising results? Simulate a 30% Print/OOH cut
Write to MAPS about the scenario…
Smart import

It reads heterogeneous files — multi-header, actualized months — and normalizes them into a reviewable three-row plan: prior-year actuals · budget · forecast.

Macro→micro monthly plan

Table, macro views, heatmap and free comparison. Open a line item for the month-by-month distribution and track YTD spend.

What-if scenarios

Simulate reallocations with constraints, compare each line item vs. the base plan and version the hypotheses. «Plan next year» in one click.

Dual-lens report + chat

Data + strategic summary with charts, and grounded chat to rewrite and run what-ifs. Formatted XLSX export · PDF · CSV.

From the client's Excel row to the decision: a budget you plan, simulate and defend — by talking with MAPS.

AI Strategies · Short-, medium- and long-term plans

The strategic plan you decide.

Choose the type of strategy and the horizon — short, medium or long term — then you steer the AI with briefs and directions, or let it work on its own. The document is built grounded on the project's market intelligence, with detail on every single section of the content: context, objectives, KPIs, actions.

1Strategy Type
2Horizon
3Mode
4Brief
5Directions
6Generation
New AI Strategy
Tailored to your market intelligence
What kind of strategy?
📣
Communication
Social Media
Marketing
💡
Product Innovation
🚚
Distribution
Competitive
Time horizon
Short term · 12 months
Tactical actions with measurable results over the next year.
Medium term · 2–3 years
Plan with progressive milestones and consolidation goals.
Long term · 5+ years
Long-term vision with structural transformations.
Full AI Guided Next →
Communication Strategy · Short term
Generated from 30 intelligence sources
▤ PDFOpen in Canvas
Based on knowledge note semiotic square brand identity swot analysis gtm strategy +5
💡Context and current situation
Market situation

The premium segment grows over 10% a year, driven by customers seeking quality, customization and sustainability. Digital channels dominate the consideration phase; demand for made-to-measure configurators is accelerating.

Key insight
  • The 35–50 target demands heritage, sustainability and ease of digital purchase.
  • The omnichannel network is established but awareness remains below direct competitors.
Strategic objectives
📊KPIs and target metrics
🗺Actions and roadmap
Six types of strategy

Communication, Social, Marketing, Product innovation, Distribution, Competitive — each with the right structure.

Short · medium · long

The horizon calibrates objectives, actions and KPIs — from 12-month tactics to structural transformations at 5+ years.

Steered by you

Full AI or Guided: briefs, directions and scenarios selected from 25 tools steer the AI toward the strategy you want.

Grounded, section by section

Every section cites the project's real sources and opens up in detail: context, objectives, KPIs, roadmap.

From the direction you give to a board-defensible plan — grounded, detailed, ready for the Canvas or export.

Module 03/M·A·P·S

Prove

Validate before you spend. Synthetic users and tests that reduce the risk of every strategic move.

The validation layer

Synthetic users run through the entire production.

Not an isolated tool: a continuous validation layer that touches every phase, from idea to finished content. Synthetic audiences grounded on the native research from MAPS — combinable with the client's materials. Build them for niches or microtargets, interview them 1:1 or in AI-guided focus groups, and put to the test any content before spending: concepts, social posts, ideas, articles. The same validation flows back into every Studio.

2 clusters · 6 personas · interviewable 1:1 and in focus groups
Alessandro Rossi
48 · Partner and Senior Lawyer · Milan

"The discreet leader who dresses success in impeccable tailoring."

single-brand storesbrand-direct e-commerce
Marco Bianchi
30 · Product Manager · Rome

"The digital manager seeking accessible elegance to climb the career ladder."

marketplaceInstagram
Giuseppe Conti
62 · CEO · Bologna

"The loyal customer who entrusts his style to a trusted tailor."

local tailorssingle-brand stores
7.4
Content Reaction Lab
"Men's Shirt · Made to Measure Guide" · Blog Article
Relevance9.0
Emotional Resonance7.0
Clarity9.0
Credibility8.0
Distinctiveness6.0
Purchase Intent8.0
Shareability4.0
Brand Fit8.0

"Finally content that speaks with real expertise. But that touch of exclusivity is missing." — Alessandro Rossi

Grounded on native research + client materials Niches & microtargets Multimodal 1:1 interviews AI-guided focus groups Concept · product · communication Social posts · ideas · any AI output

Write for a target, test with that target. The loop closes before you spend.

↓ Every Studio passes through here
Module 04/M·A·P·S

Scale

Produce and execute across every channel. From strategy to client-ready content, on-brand and consistent.

Ideation & creativity

Creativity is born from methods. Not from a blank page.

New ideas, problem solving and non-obvious paths generated by creative methods — grounded on data and client inputs. Chat with the AI to evolve concepts and creative work, then generate campaign prototypes that move straight into production in the Studio.

Idea Lab

~15 creative methods — reverse brainstorming, SCAMPER, design thinking — for non-obvious paths, grounded on data. It also generates images of ideas and prototypes.

15 methodsRAG-poweredConversational
Campaign Lab

Campaign engines: from brief → analysis → concept → development. Multiple concepts, adapted to channels, with collaboration and versions on the document.

ArchetypesLadderingTensionJTBDSemiotics+3
Quick Prototype

Rapid prototyping of an idea or artifact: from concept to tangible in a minute, ready for testing.

IdeaConceptTestProduction
Archetypes

9 communication archetypes with tactical variants. Complete 6-phase pipeline.

9 archetypes6 phases
Idea Lab RAG · 15 methods
SCAMPER Reverse Design Thinking
Ideas generated
draft
draft
Export to canvas Test with users
Campaign Lab · Concept Testa 5.3
● Brief ● Analysis ● Concept Development Production
Emotional-Social
The gesture that stays
Big idea
Headline
"What is passed down, stays."
Master Copy Art Direction Methodology → Production
The Strategist

An AI strategist that reasons on your market.

It doesn't just answer: it drives strategic reasoning on the client's living context and returns ready-to-use artifacts — positioning, value proposition, personas, flows — all cited and reusable.

Strategist Grounded · cited
On which territory can we position the brand against the two main competitors?
Reasoning
source · social listening source · competitor
Generating artifact…
Positioning
The alternative that doesn't ask you to choose.
Value proposition
Persona A
Persona B
Save artifact Strategic Flow → Idea Lab
From brief to Studio · a single flow
Brief Analysis Concept Development Campaign prototype Studio · production

Start from a client input, chat with the AI to evolve concepts and creative work — and every prototype moves into production in the Studios without resetting anything. Same context, from the spark to execution.

The production layer

One engine. Seven Studios.
Client-ready content.

Not text generators. Production Studios of professional grade — articles, campaigns, edited videos, emails, carousels, browsable sites — that start from knowledge of the client and the market, never from a blank page. And before it goes out, every piece of content is validated: tested on the right target and verified against the brand's voice and rules. It's not common. That's the point.

Content Studio · SEO/GEO Status
Overall status
Good
27,9K
Traffic/month
1,9K
Ranking keywords
1
Competitors ahead
20
Opportunities
GEO visibility · AI assistant citations
24%
Share of voice
16%
Mention rate
19%
Source citations
maison.example Send for review
MAISON The blog
Editorial
The detail
is the language.
Browse the articles
Consistency 91
Video Studio · Timeline 6 clips · 30.0'' · 16:9
VIDEO
VOICE
MUSIC
Consistency 92 Tested with synthetic users
01
Professional quality

Not drafts. Finished output ready for client review: SEO/GEO articles, key visuals adapted to every format, edited videos with voice, newsletters, carousels, sites down to the code.

02
Grounded on the client and the market

Every Studio draws on the same brand context — voice, content pillars, personas, dos & don'ts, visual identity — plus market intelligence and competitors. Creativity starts from real understanding.

03
Double validation before going out

Every piece of content passes two tests: the synthetic users — how the target reacts — and the Consistency Lens — how on-brand it is, with a score. Nothing goes out unverified.

The context that feeds every Studio Brand voice Content pillars Personas Dos & Don'ts Visual identity Market intelligence
Brand & Visual Studio Source of truth

Brand Kit + Consistency Lens: logo, palette, fonts, rules, personas and visual identity in one place. It's the guardian that feeds — and verifies — all the other Studios.

feeds ↓ 6 Studios
Key Visual Studio

The campaign's visual manifesto, adapted for magazine, OOH, storefront, web and social.

Fed by · Brand Kit · Campaign · Scale
Content Studio · SEO/GEO

Articles and blogs from the editorial plan, with cluster analysis, keywords and visibility on AI assistants.

Fed by · Content pillars · Keyword & intent · Competitive
Social Studio

Posts, carousels and stories for Instagram, Facebook and LinkedIn — tested with synthetic users.

Fed by · Content pillars · Personas · Visual identity
Email Studio

Newsletters, DEMs and automations, generated directly from campaigns.

Fed by · Value proposition · Personas · Offers
Video Studio

Reels, videos and TikToks: from script to edit, with verified brand voices, all the way to export.

Fed by · Concept · Brand voice · Visual identity
Web Studio

Browsable sites, landing pages and blogs with the brand's identity, from approval to code.

Fed by · Value proposition · Message house · Brand voice
Approvals · Review Layer

From content to the client's green light.

From every Studio — Page, Social, Email, Video, Content — you send an artifact for Review. The client receives a link to a public portal where they see the deliverables exactly as they'll go out, comment in threads, browse versions and approve. No account: the code is the access.

✈ Send for Review The client comments and browses versions Approve
🔒maps-intelligence.com/review/ATF6Z
← Back to materials Instagram — Promotion on the horizon? Dress the future
MERIDIA
Promoted?
It's time to dress
made to measure.
Slide 1 of 5
Conversation
C
Client · on slide 1
The tone is perfect. Can we try "made to measure" in italics?
◗ Review inbox
all clients
Meridia · upd. 1m ago
CAMPAIGNS TO APPROVE
Social · 1 artifact
Awaiting the client
0/1 approved
Awaiting client · 1 To review · 0 Completed · 0
Share with the client
Access code
ATF-6Z
Expiry
3 days 6 days 14 days
Client name or email

The client receives the link and approves — no account. Anyone entering manually via /review with the code enters their email on first access.

Per-Studio previews, team notifications, threaded versions — approval lives inside the flow, not in a lost email.

Campaign · Operational orchestration

You set the goal. The AI orchestrates the plan.

Every campaign starts from an objective and a KPI, and generates the artifacts that flow from it. Every artifact is already routed to the right Studio, assigned to a person, with a date and a status. You manage the entire cycle — from planning to publishing — on a list or a calendar. The AI generates, moves, suggests and reschedules.

01 · OBJECTIVE
Define the target

Business objective + measurable KPI. Always-on or time-bound.

02 · ARTIFACTS
Every piece you need

Posts, reels, ADV, newsletters — each routed to the right Studio.

03 · PUBLISHING
Assign, schedule, go live

Team, dates, statuses and a multichannel calendar in one place.

MonitorAnalyzeProveScale Campaign Studio
✦ Generate with MAPS + New campaign
Meridia · Heritage + Future ● Active
G 1 Sep – 20 Oct ✦ Review with the AI
Strengthen the perception of the brand as sartorial heritage and, at the same time, innovative for 25–35 year-olds.
3 of 8 published
KPI · 10% lift in perceived innovation (brand-lift study) + average engagement ≥ 1% on Reels.
Artifacts flowing from the objective · 8 + Add artifact
Craftsmanship — LinkedIn Carousel
LinkedIn · Carousel post
Social Studio ↗
G12/09/2026Approved
Heritage Meets Modern — FB Post
Facebook · Post (carousel reuse)
Social Studio ↗
+27/09/2026Brief
Meridia Suit — Multichannel ADV
ADV · Instagram Stories, LinkedIn Spon.
Media & Paid
+20/10/2026Brief
Behind the scenes — Instagram Reel
Instagram · Reel
Video Studio ↗
S15/10/2026In production
The Saturday ritual — Newsletter
Email · Newsletter
Email Studio ↗
+15/10/2026Brief
#MeridiaChallenge — TikTok
TikTok · Challenge (UGC)
Video Studio ↗
+05/09/2026Brief
✦ Generate with MAPS

From brief → content grounded (reuses the Campaign Engines) → preview → create. Every artifact starts already routed to the right Studio.

✦ Review & Reorder with AI

Reschedule dates, rebalance channels and rethink content via chat. The AI suggests campaigns and moves artifacts where they're needed.

Assign to the team

Owner, dates and statuses — Brief, In production, Approved, Published — for every artifact. Always-on or time-bound, with a Standby view.

July 2026
LinkedIn Instagram TikTok Email
List · Calendar
MonTueWedThuFriSatSun
29
30
1
Teaser Reel
2
Art without…
3
4
Carousel –…
5
6
7
Why a su…
8
Reel – TestSocial Campaign
9
10
11
12
Story of a…Carousel –…

Illustrative reconstruction · multichannel calendar view with drag & drop of activities.

From goal to publishing, a single flow — and every artifact already knows which Studio produces it.

Presentation Lab · From MAPS to slides

One goal. A ready presentation.

Set a goal and pick the materials yourself — MAPS modules or your own documents — or let the AI select them. The deck is born data-grounded and anti-fabrication: it cites only real sources, no made-up numbers. AI editor for multi-slide, then high-fidelity export inside the client's .pptx template.

1
Step 1
Sources
2
Step 2
Style
3
Step 3
Generates
4
Step 4
Result
Meridia: DTC Europe goals — three key metrics Executive / Board 6 slides ✓ Saved in MAPS
▤ PDF ▤ PPTX ↗ Share
1
Meridia: DTC Eur goals…
2
The channel challenge: whol…
3
Priority by channel: opp…
4
Where to play: strategy…
MERIDIA

The channel challenge: wholesale vs. DTC

Current situation
  • Dependence on wholesale, with risk of disintermediation by the retailer.
  • Distribution concentrated on a single large channel in Spain.
  • Structural use of the outlet erodes price positioning.
Market benchmark
  • In the UK, early DTC adoption generates measurable competitive advantage.
  • Conglomerates are cutting wholesale to protect margins.
  • Competitors use the outlet to clear stock, increasing the risk of cannibalization.
←   2/6   →  ·  Click a text to edit it · no made-up numbers
Start wherever you want

Let the AI choose the sources, or select MAPS modules and real documents in pass-through. The goal stays the common thread.

Style of your choice

Executive, Data-driven, Pitch — or upload a reference .pptx: MAPS extracts its palette, fonts and logos.

Multi-slide AI editor

A strategic chat that picks sources and outline; regenerate, change layout and reorder — on a single slide or the whole deck.

High-fidelity export

Real PDF/PPTX inside the template .pptx template: a worker clones the slide-template and injects the content, with a fallback builder.

Per-project file system, brand library with agency co-branding, and multi-country regional view — the strategic deck comes out ready for the room.

Not generated content. Market-ready content.

Client-ready doesn't just mean "well written." It means:

grounded in data consistent with the strategy aligned with the brand adapted to the channel verified tested reviewable approvable

Text, images, video, audio, presentations and web. One single knowledge base. Every format.

Example flow

From a GEO opportunity to a published blog.

A flow possible only in a single system: from intelligence to publishing, one context.

GEO opportunity Editorial strategy Articles Brand voice Visual Synthetic user testing Review Approval Browsable blog
Under the hood

Not a prompt wrapper. A complete system.

MAPS orchestrates data, Graph RAG, models, reasoning, synthetic simulation and multimodal outputs on the same semantic context. That's why it's consistent, cumulative and ever more relevant with every project.

01 Data foundation
Proprietary data
Graph RAG on pgvector — queryable vector knowledge
02 Reasoning
Reasoning LLMs
Cited grounding · synthetic simulation on targets
03 Production
Multimodal outputs
Text, images, video, sites — client-ready
The backbone Same semantic context Every layer reads and writes on the same base. That's why MAPS is consistent, cumulative and ever more relevant with every project.
Open · MCP

Use MAPS in the platform, or call its intelligence from your own AI tools. MCP connects the tools. MAPS gives them a shared knowledge base — without becoming another silo.

Bidirectional MCP — inbound and outbound
Queryable from your existing agents
No lock-in, no extra silo
Who it's for

The craft has already changed.
You noticed it first.

There's no need to convince you that AI matters. You use it, you know it. The question is no longer whether — è how far.

One way
A sum of shortcuts.

Scattered tools, each for one piece. They save minutes, but the thread of the work stays with you — always to be pieced back together by hand.

Another
A way of working.

A single direction over everything you do for a client — from research to campaign, never losing the thread. It's the system that holds the whole together, not you.

MAPS is built for the second. It's not for everyone — not because it's hard, but because it has to be genuinely chosen.
If you recognize yourself, let's talk.

Book a demo
People + AI

The power of a great team, in the hands of every member.

Richer output, in less time.

MAPS replaces no one: it multiplies people. It brings the analytical capacity of an entire department into everyday work — more depth, more markets, more output, more speed. But taste, judgment and the decision stay human.

×
The engine
AI Builds and connects
Research at scale across dozens of markets in parallel
Living, citable insights in the knowledge graph
Hypotheses, variants and first drafts across the flows
The judgment
People decide
Judgment, taste and a sense of context
Client relationship and accountability
The final decision — always tracked and verifiable
= Every person works like a full team — every day, on the same shared context.
Frequently asked questions

The questions that matter.

A chatbot answers one question at a time, starting from its internal memory or a quick web search — and with every session it forgets your client. The answer is plausible, but shallow: you have to re-explain everything each time, and nothing stays connected.

MAPS connects a GraphRAG — a knowledge graph built on real, verified research about your client and its market — to the same frontier LLMs and multimodal models. The model no longer reasons on generic memory: it reasons on your already-connected context. The result is faster (no re-briefing, it's all already there) and deeper (a strategy question touches analysis, positioning, competitors and budget all at once, because they're connected).

The difference in one line: a chatbot gives you a convincing paragraph. MAPS gives you a connected answer that is traceable to its sources, on which the entire system can then execute.

True, and it's no small thing. But uploading files into a project means giving the model a flat stack of documents that you curate by hand: only a limited amount fits, they aren't linked to each other, and the model pulls whatever happens to come up. It works for a dossier; it doesn't hold up to the living knowledge of a client and its market.

MAPS structures that knowledge into a graph: retrieval doesn't empty the warehouse, it retrieves the right, connected nodes for that specific question. So the model reasons over thousands of tokens of relevant, connected context — not on whatever was uploaded or fit into the window. Same Claude, a different depth of answer.

And it's not just the chat: the same context feeds every tool. A video model driven by a prompt written by a frontier LLM and grounded in the brand guidelines, not by a generic prompt. Synthetic users built on in-depth consumer clusters, not on a persona thrown into a chat. Same engine for everyone — a completely different input, output of another level.

It's the classic burn of anyone who has used chatbots: one time it comes out great, the next a disaster. In MAPS every artifact is born from structured reasoning — the model reasons before producing, and returns the output in a consistent form, always the same.

This gives you two things a chatbot doesn't guarantee: depth (not the first plausible answer) and predictability. Not a lucky good output, but repeatable outputs on which to build a process and make commitments to the client. And it's that same structure that lets every result flow into the downstream tools without reformatting it by hand.

Yes — and it's the part everyone underestimates. Any material — a presentation, an industry report, a research study — you upload it and it enters the smart archive, gets vectorized and becomes part of the connected context. In a few minutes the knowledge MAPS has about your client grows, and from there it feeds answers, analyses and artifacts like everything else.

Concretely: you upload a market research study and it feeds analysis and strategy; you upload an ethnographic study and build synthetic users grounded in it. Your proprietary knowledge doesn't stay in a file: it becomes an engine.

And the openness doesn't stop at files. Via MCP — the open standard for connecting AI to sources — MAPS can hook into external providers like Statista, Nielsen or the client's proprietary data. Today we do the hookup ourselves, on request, but it's quick: if you need a source, we bring it into the system. Open by design, not a closed box.

The starting point is real. Every analysis triangulates multiple search engines in parallel — not a single source, but dozens of public web sources cross-checked and verified against each other. And if you have them, your proprietary data (Nielsen research, scanner data, internal reports, presentations) enter the same knowledge graph and feed every output — it's not a requirement, it's a multiplier.

The AI doesn't make things up: it synthesizes, analyzes and produces from that data. And before an insight becomes a foundation, a second model checks it — an AI-as-a-Judge architecture that evaluates and validates every step, for maximum quality and to keep error out. Every result stays traceable to its sources.

Not drafts to polish. Articles, campaigns, edited videos, emails, carousels and browsable sites that start from the project's knowledge and, before going out, are validated: tested on the right target and verified against the brand's voice and rules. You leave with client-ready material, not with a starting point to fix.

No. You set the goal, the AI orchestrates the plan. Taste, judgment, the client relationship and the final decision stay human — always. MAPS gives you speed and grounding; the responsibility and the signature stay yours.

No. The interface is designed for marketers, strategists and entrepreneurs. Brand, industry, market — MAPS handles the rest. The skill you need is strategic: knowing how to interpret the outputs and use them to decide.

Yes. Every project is isolated: no cross-access between different organizations. Encryption in transit and at rest, keys never exposed to the client, and the AI engines operate under zero data retention policies. Your data and your analyses are never used to train any model. GDPR-compliant.

Hours, not weeks — at a fraction of the cost. MAPS doesn't replace primary research when you need qualitative depth (focus groups, ethnography), but it covers desk analysis, competitive intelligence, positioning and preliminary validation, and then carries the work all the way to ready content. From research to validated strategy in a fraction of the usual time.

MAPS is an advanced tool and requires full commitment to be truly effective for your organization: that's why there's no add-to-cart price list. Book a demo, tell us your need and receive a personalized quote, built around the way you work.

Book a demo

Knowledge that grows.
A system that puts it to work.

Outthink.

Know your market better than anyone else.

Outgrow.

Turn knowledge into new possibilities.

Outperform.

On-brand content, ready for the market.