Create, plan,
decide.
Three tools to create. Two to plan and to remember. And complete strategies, generated from all the project’s market intelligence.
From the idea to production.
Only what you choose moves on.
You explore ideas, turn them into campaign concepts, make a prototype, bring it into a Campaign and produce it in the Studios. At every step, only what you promote moves on. And at every step you can test it with synthetic users.
You can also come in from Analyze: from a campaign plan, “Develop Creative” takes the brief into Campaign Lab.
Three tools
to create.
Idea Lab
A creative conversation with AI that starts from the project’s data. You pick a method, MAPS proposes directions — go deeper, change course, widen, narrow — and out come ideas with why they work, the next steps and an image.
Campaign Lab
Eight creative methodologies to reach campaign concepts: from the brief to the analysis, the concepts, development, production by channel. Automatically or one step at a time.
Quick Prototype
Start from an idea you already have: MAPS turns it into a complete brief — strategy, tone, visual direction — with images; you test it with synthetic users and adapt it across channels.
And to get found on Google and cited by AI assistants, there’s the SEO/GEO & Content Studio, among the Studios.
The year’s budget.
And the why behind every decision.
Two tools that hold the work together over time.
From your file to a month-by-month plan.
You upload the budget as it is — Excel, PDF, Word —: the AI understands it, you review it. Then you plan from the top-level lines down to the single month, compare years, build “what if…” scenarios, and ask for an analysis that reads the numbers alongside what the project knows about the market.
Inside the tool →What we decided, and why.
Every decision with its why, the evidence, the risks, the alternatives ruled out — even extracted from meeting minutes. A decision gives rise to an OKR plan; plans become a roadmap. And everything can be queried in the chat: “why did we decide X?”, “what’s due in September?”.
Inside the tool →A complete strategy,
from all the market intelligence.
Six types — communication, social, marketing, product innovation, distribution, competitive —, three horizons — twelve months, two to three years, five and beyond —, and two modes: the AI does it all, or you guide it with questions and scenarios. Out come context, objectives, a phased action plan, KPIs, timing, risks.
Inside the tool →
Campaign and Studios.
Where it gets produced.
What starts in Scale is organized in Campaign — campaigns by objective, with their materials, from brief to publication — and produced in the Studios, which all start from the same brand context. Each one will have its own page.
Brand & Visual Studio
The brand identity, which feeds all the other Studios.
Key Visual Studio
The campaign visual, adapted for print, out-of-home, shop window, web, social.
Content Studio
Articles, blog, SEO and GEO.
Social Studio
Posts, carousels, stories.
Email Studio
Newsletters, email campaigns, automation.
Video Studio
Reels and videos, from script to export.
Web Studio
Browsable sites, landing pages, blogs.
For B2B and startups
ABM & Sales Studio, and the pitch deck for investors.