MAPS Intelligence

Strategic Memory

What we decided. And why.

Important decisions are made in meetings and lost in emails. Six months later nobody remembers why digital was chosen over a new store, or which alternative was ruled out. Strategic Memory keeps them all — with their why, the evidence, the risks, the roads not taken — turns them into OKR plans with dates and owners, and makes them queryable: “why did we decide X?”.

The example is a menswear tailoring brand: the names of people and brands have been changed.

The decisions

Every decision,
with its story.

Made, under review, rejected, revised. Each with who made it and when, the tags, and a mark on those already implemented. You search, filter, open.

Decisions & Plans: decisions under review and made, with date, author, tags, OKR plan
Inside a decision

The why,
not just the what.

“Develop our own digital made-to-measure”: what was decided, why — the new habits of younger customers —, the context, the evidence taken from the project’s research with its source, the risks, and the alternatives: those considered and those rejected, which stay on record as the “why not”.

scroll ↓
An open decision: what, why, context, evidence with source, risks, alternatives considered and rejected
scroll ↓
Log decision: title, decision, why, evidence suggested from the project, suggested risks and alternatives
Logging

Write the decision.
MAPS finds the evidence.

Title, what, why. Then “Find evidence”: MAPS searches the project’s research for what supports the decision — with the source. And “Suggest risks & alternatives”: it infers them from that evidence, without inventing facts. You keep, discard, add.

Here, for a loyalty program for made-to-measure customers, MAPS flags the privacy risk on measurement data and proposes an alternative: an annual subscription for styling and tailoring check-ups.

From the minutes

Already have the minutes?
MAPS extracts the decisions.

You upload the meeting minutes — PDF, Word — or paste them. MAPS pulls out the decisions, each with its status: made, postponed, rejected. You deselect the ones you don’t want, and the others become editable, searchable decisions.

From four-point minutes: the Christmas social budget (made), the pop-up in Milan (postponed), the loyalty program (made, assigned to the CRM team), TikTok (ruled out for the year).

Import from minutes: four decisions found, with status, date, owner and tags
OKR plan

From a decision,
a plan with dates and names.

Every decision can become an operating plan: the decision is the objective, and “Generate with AI” proposes the Key Results — measurable, tied to the project’s evidence. Each one gets an owner, a deadline and a progress status. The plan copilot edits it in plain words: “move KR 2 to the end of August and assign it to the digital team”.

AI-generated OKR plan for “Invest in a proprietary digital MTM platform”: five Key Results with deadlines
Just generated: five Key Results, from the business case to the Net Promoter Score.
OKR plan “Increase digital investment” with owners and deadlines
A plan already in motion, with its owners.
Roadmap

All the plans,
over time.

The Matrix puts plans in the rows and months in the columns; the Gantt shows each Key Result as a point on its line. You see at a glance what’s due when, and where plans overlap.

Matrix roadmap: plans by month, with the Key Results
Gantt roadmap: each plan’s Key Results across the months
Copilot

Ask your plans.
Even to change them.

“What’s due by the end of the year, and who owns the most Key Results?” The copilot reads all the plans and answers. And if you ask it to push one back by a month, it proposes the changes: you apply them only after you’ve seen them.

The roadmap copilot: each plan’s deadlines by year-end and the owner with the heaviest load
Plan map: a plan and the alternative explored as a linked plan
The alternative paths

An alternative
can become a plan.

On an alternative that was considered, MAPS analyzes consequences and implications starting from the evidence. If it’s worth it, it becomes a linked plan — “start a partnership with a 3D configurator provider” instead of building one — and when you choose the path you mark it as implemented. The Plan map shows what derives from what.

The memory

Six months from now,
ask the chat.

Every decision and every plan goes into the project’s AI chat. “Why did we rule out TikTok?”, “where are we with the digital made-to-measure plan?”: the answer comes with the reasoning, the evidence and the alternatives considered — and when a choice is revisited, you start from there instead of from scratch.

Decisions come and go.
Their why stays.