From concept to something tangible,
in a minute.
Pick a methodology and a developed concept. MAPS takes that concept’s Channel Strategic Direction, writes native content for each channel and generates the mockup — an Instagram post, a billboard, a banner, a video frame —, with the colors, references and signature elements of the Brand Kit.
Five actions.
Without leaving the prototype.
- Vary — you change it in words, and a new variant is born.
- Consistency — the Consistency Lens compares it with the brand’s identity and gives a verdict.
- S.User — the project’s personas react, with a score.
- Stage — puts the creative in its setting: the phone in a hand, the billboard on the street. For presenting.
- Studio — opens it in the channel’s operational Studio, where the fine detail gets done.
And you can download it: the image with the copy, or a branded PDF sheet.
The creative proposals,
in a branded PDF.
Choose the concepts and the creatives: out comes a document with the brand’s cover, an introduction page for each concept and a sheet for each creative — with the staged version, when there is one. Made for pitches.
The simulated campaign,
before execution.
The concept development already has copy, channels, budget and KPIs. The Campaign Prototype turns it into a campaign plan you can present: the objective, who it speaks to, the positioning, the tone; the arc in phases with each channel’s role and message; how it’s measured; budget, timing and watch-outs — with the Concept Prototype mockups as figures.
Discuss the plan
A chat about the plan: targeted changes, the rest stays as it is.
Versions
Every regeneration or edit is a new version: the good parts are never lost.
Download PDF
The plan in a document ready to present.
Move to Campaign
When you decide, the plan becomes an operational campaign, and the creatives go to the Studios.