MAPS Intelligence

Styles

Your way of working, in every project.

Shared styles are the workspace’s style DNA: you define them once and every project uses them, adapted to its brand.

The screenshots come from a real workspace: the names of clients, colleagues and competitors have been changed.

The style

A way
of writing and of seeing.

A workspace style starts from what represents it: the copy you paste, up to eight images, up to four documents. “Analyze style” turns it into a profile: the tone, the creative logic — the DNA that can be transferred —, the verbal patterns, the visual language, what to do and what to avoid, the examples.

You can edit the profile by hand. House style, team styles, references for a type of client: admins create them, once, for everyone.

The shared styles library and a style’s profile: tone, creative logic, verbal patterns, visual language, dos and don’ts
In projects

A lens,
adapted to the brand.

In a project’s Brand & Visual Studio, “Style” also lists the workspace styles: you turn one on as a lens. It’s applied after the Brand Kit rules, adapted to the brand — and from there the Studios use it: posts, emails, pages, articles, video scripts, key visuals, country adaptations, and Create on the canvas.

Your house style.
On every brand.