MAPS Intelligence

Area reports, playbooks and chat

From regional research to what you bring to the meeting.

The consolidated report, the go-to-market playbook, the area’s presentations and the chat that compares markets: all built on what the area knows.

The example is a men’s tailoring brand in several markets: brand and competitor names have been changed.

Regional report

The whole area,
in one document.

The regional report brings together the native research and the syntheses already generated: cover, executive summary — the takeaways, the convergences, the divergences and tensions —, the table of contents and one chapter per module. You choose what to include.

Each chapter can be regenerated; the report is saved in named versions and reopens read-only. It downloads as a PDF, as a PDF presentation or as Markdown.

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The regional report for Europa Big: the executive summary with the strategic takeaways, then the table of contents and the chapters
Regional playbook

Where to play,
and in what order.

The playbook turns the syntheses into a plan: the strategic thesis, where to play with each market’s priority, the moves in three stages — now, next, later — with impact, effort and markets, what to transfer from one market to another, the risks to watch.

It’s a prioritized qualitative plan, not a forecast. It regenerates when the syntheses change, and exports like the report.

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The regional playbook: strategic thesis, where to play with priorities, the moves now · next · later, the transfers, the risks
Presentations

The area’s
deck.

The presentation lab works on the area too: the sources are the native research, the syntheses and the Quick Overviews, plus the report and the playbook if they exist, and the documents you upload. Choose the style — executive, data-driven, narrative — and download as PDF or PowerPoint.

The area’s presentations stay in the area, with their folders, and can be translated for another market.

The area’s presentation lab: the saved presentations and the deck’s goal
Area chat

Ask
the whole area.

The area chat answers from the area’s countries and from the regional research. Choose the scope — one or more areas of the same company; a macro-area brings its sub-areas along — and compare markets, clusters, Big Countries.

Every data point stays with its country: the chat doesn’t carry one market’s numbers over to another. With three or more countries it prepares a brief for each and then compares them. The same lenses as the project chat, Fast or Advanced, and the answer as a PDF or a presentation.

Area AI Chat: the scope, the regional research, the starter questions — convergences, who leads the trends, what to transfer, the positioning map

At the top of the area, the index shows what the chat knows: how many fragments from the native research, the syntheses, the Quick Overviews, and the entity graph. “Rebuild index” realigns it without regenerating anything.

One area, one plan.
Ready to present.