What the market looks like,
and where it’s heading.
Its value and growth, how intense the competition is, how concentrated. And the trends that are changing it.
Who leads, who challenges, who plays a niche.
MAPS identifies the competitors and gives each one a role and a threat level, with the reason in two lines. The ones you know and MAPS didn’t find, you add by hand.
The threats, the opportunities,
and who to focus on.
Not a list of names: a reading. What the brand risks, where it can grow, and a recommended focus — which competitors to watch first, and why.
One competitor,
seen from every side.
For each competitor, a complete analysis: identity, positioning, products, pricing, distribution, communication, strengths and weaknesses — each with its evidence —, online reputation. If you give it the website, MAPS reads it. Run the analysis again and you see what has changed.
And in the end,
what to do.
The competitor’s advantages and vulnerabilities, its recent moves and its likely ones. Then the recommended response: what to do, concretely, to compete.
Every tab can go to PDF, to the Synthesis or to the Canvas.