A snapshot,
or knowledge that keeps updating.
A commissioned market study is often deep, sometimes with data collected from real people, and frozen on the day it is delivered.
MAPS is knowledge that keeps updating: it reads the market when you need it, keeps each reading with its date, tells you what has changed since last time, and answers questions with source and date.
What changes,
from the report to the memory.
Updates
A new study, when needed.
You regenerate a module whenever you want, news is read at the frequency you choose, and earlier readings stay with their date.
Comparison over time
Two reports are put side by side.
Ask the chat what has changed since the previous reading: both versions stay, each with its date.
Consultation
A document to reread.
A memory you can query in plain words, with the source and date of every answer.
Primary data
Surveys, interviews, panels: real people.
Desk research on the web and on platforms, your data, and synthetic users declared as simulations.
From research to action
The step to strategy is up to you.
Strategy, tests and content reason on the same data.
When you need real people,
you need a research firm.
If you need representative primary data — a sample of real consumers, a market test, a measurement that holds up in front of a board — commissioned research is still the right way to go. MAPS’s synthetic users help you prepare; they don’t replace a real sample.
Your research
becomes memory.
You upload the research you already have — scanned PDFs included — to the Archive: it enters the project’s memory, and when panel data or your own research conflicts with the web, MAPS gives more weight to your source.
The questions
people ask us.
Does MAPS replace a research firm?
No, not when you need data collected from real people. MAPS does desk research on the web and on platforms, reads your data and simulates reactions with synthetic users; for a representative sample you need commissioned research.
Are synthetic users reliable?
They are built on the project’s data and declared as simulations: they help you prepare and discard weak hypotheses before you spend, not predict the outcome.
Can I use the research I already have in MAPS?
Yes: you upload reports, presentations and spreadsheets to the Archive, scanned ones included, and they become part of the project’s memory.
How up to date is the data?
Every reading carries its date. News is read at the frequency you choose, and old data is flagged as such.