Where an agency loses time
- The pitch. Days spent getting to grips with a new category, often for a client you won’t win.
- Baseline research. Competitors, channels, communication, conversations: necessary work, repeated for every client.
- The hand-off between phases. From analysis to strategy to production, across different documents and tools.
- Memory. When someone moves to another client or leaves the agency, the context leaves with them.
- Reviews. Content bouncing around by email between the team and the client.
How MAPS changes the work
The pitch starts from the market, not a blank page
With a name and a market — or with the client’s brief — the research starts on its own, and in about 15-20 minutes the picture of the market is ready: competitors, channels, consumers, communication, conversations. The team walks into the first meeting with the facts, and senior hours go into the choices.
Every client, its own context
Every client has its own project, with its own memory: research, analyses, decisions, content. It never mixes with the others. And even a lost pitch doesn’t go back to zero: next time you start from what you already knew.
From strategy to content, without losing the thread
The strategy tools reason on the Monitor’s data; ideas are put to the test with synthetic users; the Studios produce posts, emails, pages, videos and presentations consistent with the brand, and the client approves them item by item.
The workspace: mission control for every client
In the workspace the agency sees all projects together: work status and deliverables, the team’s workload, the shared memory — decks, case studies, methods —, shared writing styles, and a chat, the Strategist, that reasons across several clients without mixing them up.
How to get started
- Pick a real case — an active client or a recent pitch, so you can compare the result with what you already know.
- Start from the brief — upload it: MAPS fills in the context and keeps it in the project’s memory.
- Look at the overview first — then drill into the detail only where you need to.
- Put a choice to the test — a positioning or a concept, in front of synthetic users.
- Produce and get it approved — a piece of content from the Studios, with the client’s approval round.
For your first project, step by step: the guide.
