The challenge facing modern agencies
Communication agencies operate in an ever more competitive context. Every pitch is a battle to prove value, expertise and a deep understanding of the client's market. The problem? Traditional research takes days or weeks, while clients want immediate answers.
An average agency spends 40-60% of its pitch-preparation time on research: competitor analysis, market trends, consumer insight, brand positioning. Time that could be invested in strategic creativity and in the client relationship.
MAPS solves the problem at the root, automating the entire process of research and competitive analysis.
How MAPS transforms the agency workflow
Faster, data-driven pitches
Imagine receiving a pitch request on Monday morning, with the presentation due on Friday. With traditional methods the team would spend 2-3 days just gathering data: who the competitors are, what they communicate, which channels they use, which trends are emerging.
With MAPS you launch competitive intelligence on Tuesday morning and in 20-30 minutes you have:
- A complete analysis of the 5-8 main competitors
- Communication strategies, positioning and key messages
- An overview of the active digital channels
- Emerging trends in the sector
- Competitive gaps and opportunities
The rest of the week? You spend it building the winning strategy and the creative concepts — not looking for information on Google.
Automatic, always-current research
MAPS is not a static database. Every time you start an analysis, the system queries live sources:
- Web Research — official sites, blogs, press releases
- Social Listening — real conversations on Reddit, forums and communities
- SEO Intelligence — keyword strategies, content gaps, organic positioning
- Brand Intelligence — video analysis to understand tone of voice and storytelling
Your pitches are always based on fresh data, not on reports from six months ago.
Professional presentations, automatically
One of the features agencies appreciate most is the automatic generation of presentations. Once the research is complete, MAPS can generate:
- Competitive summary slides with a SWOT analysis for every competitor
- Visual positioning maps with all the players in the market
- Customer journey maps by channel, with touchpoints and opportunities
- Strategic frameworks (Brand Matrix, semiotic square, Positioning Canvas)
The slides come already formatted, professional and ready to be dropped into your deck. Estimated saving: 4-6 hours per pitch.
Standing out from the competition
Unprecedented analytical depth
While other agencies present superficial analyses (“Competitor X is strong on social”), MAPS lets you show up with deep insight:
Competitor X has grown its video presence by 340% over the past 6 months, betting on long educational content (8-12 minutes) with engagement 200% higher than traditional posts. Its positioning is shifting from ‘budget product’ to ‘conscious choice’, with a more educational, less promotional tone.
This level of detail impresses clients and demonstrates real strategic expertise.
Ready-to-use strategic frameworks
MAPS includes more than 15 integrated marketing tools that generate frameworks automatically:
- Value Proposition Canvas — to articulate the brand's unique value
- Empathy Map — to understand the target in depth
- Brand Positioning — to define a distinctive positioning
- Customer Journey Map — to map the customer experience by channel
- SWOT Generator — for SWOT analyses of brands and competitors
Every tool is powered by the research data already gathered, ensuring coherence and depth.
RAG chat for on-demand insight
During preparation — or during the pitch itself — you can query the RAG chat for immediate answers:
- “What are the main competitor's weak points?”
- “What tone of voice does brand X use on social?”
- “Which trends are growing in the wellness sector?”
The chat draws the answers directly from the gathered data, citing the sources. No more “I'll let you know on Monday.”
The real cost of manual research
Let's do the math — of time, not price lists. A senior strategist tied up for three days on the research for a single pitch is three days taken away from strategy and from the client relationship. Multiplied by a quarter's worth of pitches, they become weeks of high-value work spent gathering data that an automated system produces in minutes.
Automating that phase frees the senior strategist for the highest-impact work, shortens delivery times and raises the analytical quality of the deliverable — with direct effects on win rate and retention.
The real cost isn't the tool. It's carrying on working the way you did ten years ago.
1. Standardize the process
Create a MAPS project template for each type of client (FMCG, Fashion, B2B Tech…) with pre-configured queries. When a new brief arrives, start from there.
2. Integrate MAPS into your stack
MAPS doesn't replace your tools, it supercharges them: initial research in MAPS, export to your presentation tool (PowerPoint, Keynote, Pitch), integration of the insights into your proprietary strategic models.
3. Train the team
Set aside 2-3 hours to train the whole team. The ROI shows from the very first week.
4. Use MAPS on existing clients too
Not just for pitches: quarterly reviews to analyze competitive evolution each quarter, content planning to spot gaps and opportunities, campaign briefs based on real-time insight.
Best practices for agencies
How to get started
- Create your first project — use a real client or a recent pitch as a test
- Launch competitive intelligence — select 3-5 main competitors
- Explore the results — browse the cards, generate the marketing tools
- Create a presentation — export the most relevant slides
- Share with the team — gather feedback and refine the process
The first project takes 30-40 minutes. Once you've completed it you'll know exactly how MAPS can transform the way you work.