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Creative Methods · 8 min read

Six Thinking Hats: one problem, six points of view

Facts, feelings, risks, benefits, new ideas and process control: how to use the Six Thinking Hats to discuss a problem without the loudest voice winning.

Updated October 6, 2026 · MAPS editorial team
In brief

The Six Thinking Hats are a method for discussing a problem by looking at it from six separate perspectives, one at a time: facts (white), feelings (red), risks (black), benefits (yellow), new ideas (green) and the management of the discussion (blue). It keeps criticism, enthusiasm and data from getting mixed up — and keeps the meeting from being won by whoever talks loudest.

The six hats

  • White — facts. What we know, what we don’t know, what data we would need. No opinions.
  • Red — feelings. What our gut says, what we like and what we don’t, with no need to justify it.
  • Black — caution. The risks, the weak points, why it might not work.
  • Yellow — optimism. The benefits, the value, why it might work.
  • Green — creativity. Alternatives, new ideas, different ways of seeing the problem.
  • Blue — process. What we are talking about, in what order, what we have decided.

The point is not to give each person a hat, but to have everyone wear the same hat at the same time. When everyone looks at the risks together, the pessimist is no longer “the one holding things up”; when everyone looks for the benefits, even the skeptic contributes.

When to use it

It is useful for decisions with many facets — a repositioning, a line launch, a choice between two concepts — and when the group tends to polarize. It is less useful for simple problems, where a structured six-part discussion is overkill.

How to do it

1. Open with blue

Define the problem in one sentence and decide the sequence of hats. A common sequence: white, green, yellow, black, red, blue — but it should be adapted to the purpose.

2. One hat at a time, timed

A few minutes per hat. The facilitator brings the discussion back on track when someone switches hats without noticing — a criticism during yellow, for example.

3. Write everything down

Each hat produces a list. At the end you have facts, feelings, risks, benefits and ideas, kept separate: far easier to read than meeting minutes.

4. Close with blue

What we decided, what still needs checking, who does what. The white hat has often surfaced missing data: that becomes the next steps.

An example. A tailoring brand has to decide whether to launch a younger line. White: the data on the current audience and the new one. Red: the fear of “betraying” long-standing customers. Black: the risk of muddling the brand. Yellow: an audience that is growing. Green: a sub-line with its own name, or a digital made-to-measure service. Blue: develop two hypotheses and test them with both audiences.

The most common mistakes

  • One hat per person. Everyone defends their role, and you are back to the usual discussion.
  • Skipping red. Feelings are there anyway: better to state them than let them pass as arguments.
  • Black too early. If the risks come before the ideas, the ideas never arrive.
  • No conclusion. Without the final blue, the method produces lists but not decisions.
How MAPS does it

In the MAPS Idea Lab, the Six Thinking Hats are one of the fifteen creative methods, in the “Depth” family — the one “for understanding”, alongside the 5 Whys and Problem Reframing. You describe the problem: the AI picks the right method and applies it immediately, starting from what the project knows about the brand and the market. Under every answer there are four directions to keep going; when an idea convinces you, “Develop” turns it into a card — title, description, why it works, next steps, visual — that you can bring into the Canvas, export to PDF and test with synthetic users.

The Idea Lab: Problem Explorer, Creativity Enhancer and saved sessions

Frequently asked questions

Who invented the Six Thinking Hats?

Edward de Bono, who described them in his 1985 book Six Thinking Hats.

In what order are the hats used?

There is no fixed order. You open and close with blue; in between, the sequence depends on the purpose: to generate ideas, green comes early; to evaluate a proposal, black and yellow get more room.

Can you use it on your own?

Yes: even alone, it helps separate facts from feelings and risks from benefits, instead of thinking about them all at once.

How is it different from a SWOT?

A SWOT classifies internal and external factors; the Six Thinking Hats organize how you think about a problem. They can be used together: white, black and yellow feed a SWOT well.

Origin and references

Edward de Bono, Six Thinking Hats (1985).

Written by the MAPS editorial team with the help of AI, checked and reviewed by the team.

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